The comeback of the cooperation



Guy Watson, owner of Riverford Organic Farmers, explains why he steps down to leave the company to his employees.

Why is it interesting?

This is an example of the revival of the cooperation. Joint ownership is having a new life. And Guy Watson is the ideal ambassador for this. He makes his company employee-owned because he wants the workers to be the owners. “The assumption that people are only motivated by money is ludicrous. People are motivated to do something well, to get better at it, to learn skills. They are motivated by a shared sense of purpose.” An inspiring video.

Key take away/Quote

“I want to prove that business can be a force for good in the world and that people can manage themselves. That we’re not all motivated by greed. Greed is a very poor motivator.”

Watch the video