Save the date: The Experience Economy masterclass by Joe Pine


In March 31st in Seats2meet Utrecht Joe Pine, the autor of the best-sellers books “The Experience Economy”, “Authencity” and “Infinite Possibility”, will host a masterclass to talk about how retail companies can offer transformative experiences as a product and get more customers out of it. The challenge is how to be perceived as authentic. For a sneak peak you can check his TED Talk “What consumers want”.

In total there are 100 spots to participate in the masterclass. The cost per person is 349,-, if subscribed on a group of 3 the price is 299,- for each participant. The masterclass starts at 12h30 with lunch and at 13h30 with Joe Pine’s masterclass. At 17h30 will be a networking session for all the participants.

Click here to know more about the masterclass and to register as a participant you can send an e-mail to with your name and address.