The coworking movement: more about connections than space

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By now, people have figured out that there are new ways you can rent space out to people. Offer lots of open space and conference rooms, pretty furniture, some happy hours, and a reasonably affordable monthly price to access it all.

Coworking is becoming, for better or worse, increasingly commoditized.

So what’s going to make a community stand out? Is it the style of their furniture? The design of the space? The price?

Surely, all of these things will be important factors. But they’re all becoming factors that nearly everyone can compete on even ground for. There’s nothing stopping lots of other spaces from doing basically the same sorts of things.

What’s going to make the difference moving forward are the things that you can’t see and can’t commoditize so well: culture, impact, and connections between people.

This is what people really come to a coworking space for, and it’s what determines whether those people stick around or move on.

People are in a constant state of learning and growth. They’re not just interested in renting space; they’re interested in being educated and empowered to get to the next step in their businesses and in their lives.

Spaces that understand this and design their experiences to optimize for this will thrive.

A platform like Seats2Meet, for example, makes this process easy. If a coworking space integrates the matchmaking features of the S2M platform with their onboarding and ongoing community-building efforts, they’re not just giving their members handy tools—they’re perpetuating a culture of participation.

Nobody loves to work in a place where everyone just puts on their headphones and doesn’t talk to each other. Instead, build a place where people care.

For people to care, people have to connect.

Whether with Seats2Meet’s matchmaking platform or otherwise, connect people, and you can’t go wrong.