How Startups Can Use Risk Management To Grow Business


Risk is an inherent part of any business. With the increasingly interconnected and digital global environment, risks occur at higher velocity and frequency. With the right strategies, every company can adopt risk management that benefits it.

Prepare A Risk Management Plan

Assessing and identifying risks as well as developing strategies to manage the risk is a process referred to as risk management. When planning for risk management, the team should also carry out a business impact analysis. These are essential parts of the continuity plan of risk management. Understanding potential unforeseen events and looking for ways to minimize the impact can help a business recover quickly should an incident occur.

The risks faced by businesses vary. However, risk planning follows the same process. The plan should detail a strategy to deal with the risks specific to the challenges of your business. Be careful to allocate some budget, time, and resources to prepare for the risk management process and the impact analysis.

Identifying Risk

Begin by identifying potential risks to prepare a risk management plan. This scope should help you develop cost-effective and realistic strategies. Assess your business before identifying risks. What are your critical business activities, for instance? Focus on your resources, key services, your stuff, and aspects that could affect them, such as natural disasters, illnesses, fire, theft, among others.

Instead of attempting to bring all risks down, a business should identify the risks that need immediate mitigation. Risk and opportunity are considered to be contemporary. This is because the industry assumes that there is an integral relationship between risk and reward. However, this is not always true. Sometimes, situations that present significant risks give little upside and vice versa. Starting a business is risky in the following ways:

  • You are not guaranteed that customers will automatically like your services or products and purchase them.
  • A business manager may borrow funds to finance their venture. There may be chances that they may not make enough profits to pay back the loan.
  • As a business grows, responsibilities for certain tasks may have to be delegated to new employees. The employees may present a specific level of risk in terms of performance and skills.
  • When a business is launching a new product or trying to venture into new markets, there may be risks with logistics.

Entrepreneurship is about accepting unavoidable risks while working to mitigate those that can be controlled. How prepared are you to receive risk? The answer depends on the specific situation.

Talent Risk

Every startup is faced with the risk of hiring the wrong people and the risk of losing good employees. These are especially common in the early stages. The risks diversify when the startup grows. Several mitigation strategies can be used to manage these risks.

The survival and growth of a startup depends on the talents hired in the foundation stage. Risks at this stage include disagreements over finances or the direction the business should take unskilled co-founders, and the talents to be hired. These risks can be mitigated by choosing skilled people you already know. You could also minimize the probability of disputes by drafting a written agreement on the conduct of the co-founders.


Once your business grows, you may begin to delegate duties to new ventures as part of your success strategy. You can minimize the risk of employing the wrong people by hiring strategically and firing incompetent ones without delay. Conduct interviews and bring competent employees on board to get verification on your hiring decision.

The applicants should be given practice assignments as a way of testing their skills. Poorly performing candidates are a threat to the success of your company. If the candidate depicts a positive attitude but fails to perform as expected, you could choose to offer them training.

Be careful to offer smart and good employees adequate financial compensation to prevent them from leaving. Also, consider an annual bonus award to retain the best employees.

How can you use risk management to grow your business? Here are a few ways how:


Proper risk management can present a good approach that helps you detect threats and respond to them early. You can anticipate threats by carrying out a complete analysis of your startup. Take into account the current situation and expected future scenarios. Think about the worst scenario that could happen.

For instance, if you are a food vendor, think about the risks that could happen at the same time. If there is a power outage, for instance, food could spoil. If you decided to serve the food anyway, the clients would suffer from food poisoning, and your business would face legal challenges and negative publicity.


Every element that makes up your organization should be evaluated to attribute the degree of risk. Understand that not every metric is necessary for your risk management process. Focus your attention on defining strategies that handle the most exposed area.

Work on the areas whose function is the most vital for the functioning of your startup. Establish roles for each department to introduce efficient risk management. A good strategy should impact the internal and external processes of your company and its culture.


Risk management is a process that affects every part of your business. It means that everyone involved in operations should be informed on the measures to take to keep your business from unforeseen ill events.

Because some employees do not understand technical terminology, the risk manager and the team should be fully involved in communicating clearly to the employees and all other teams involved with business operations.

Recognize Digital Transformation

Outdated tools no longer work in the current era of digital transformation. These tools are all about business intelligence and are pushing companies towards the forefront of technology. If you are genuinely looking to satisfy your customers, invest in software that is focused on risk management and total governance.

In business, some risks are inevitable. For any startup to be successful, unavoidable risks must be accepted. Those that can be managed should be mitigated. Diversified marketing channels and proper financial management are the best safeguards against risk. Once you have identified risks, analyze their likelihood of causing harm to your business, and then get options for managing them.