Tuesday Feb 7, the first session of the fourth round table conversations-no table headed by Cees Hoogendijk place. We asked Cees his view of this 1st session enter SIFUtrecht:

Social Impact – how well are we doing and where we want more of?

Appreciating Research at the Social Impact Factory

Four round tables without tables and beautiful people

Step 1 of 4 – Social Impact at first but once discover


Cees Hoogendijk, imbued with humanization


Imagine going to do what she intends the Social Impact Factory in Utrecht contribute to greater social impact by social housing companies and encourage them to heroic feats. Imagine…

Photography: @michielton


What is that exactly, social impact? Something big? It’s very social issue? When I think of impact do I get the image of a bunch of fives. A big social bash? Is that what we seek? And get a lot of people not everyday a big social bash? What is actually NOT social impact?


Time to examine this. At least, that was Ronald van den Hoff, founder of Seats2meet , the patriarch of the book Society3.0 , meebouwer of the Social Impact Facory and a good friend of mine. He suggested four round tables and asked me to accompany “Of course Ronald, I’m always up for an act of asynchronous reciprocity. Humanization of Organization is my mission. All things considered, each neighborhood, city or society is also a kind of organization. 3.0 understood. ”


Four round tables; for me was immediately established that we were going to follow the four steps of the Appreciative Inquiry process. Also called true Office investigations. Using the widest possible diversity of participants we create the greatest possible sense of inclusion – everyone feels involved and co-eiegnaar. We consider a so-called Affirmative Topic – a guiding central question. And along the four D’s we effect change. Or maybe social impact. So by studying Social Impact we create social impact? Why not?


Our question: How do we make such a social impact that society will be a better place?


Tuesday, February 7 16 participants made it the first D. The The Discover. Discovering what we already know about social impact. Discovering what’s going well. Always go all things well. But then we must also questioning each other there. Appreciative Inquiry is not just a four-step process; it is also the art of asking questions generative; the art of the other out to endeavor to tell a powerful experience. In this case around social impact.



Sixteen people in eight interviewed a duo together. Not just because before you ask such a question, it is important to first meet each other as well. With a good meeting demand for example. Where are you from? What brings you here? What do you hope will happen tonight? What inspires you? What are you proud of? All wonderful encounter questions. And then: Tell about a situation where you were witness to social impact. How was that? What happened? Why was that experience so valuable that you want to repeat it now?



Can you imagine what happened in those eight pairs? Sixteen stories were hung in the air. Sixteen discoveries. In groups of four each told the others about the story he had heard or the other. And each group scored on a flip chart the red wires from the four stories. When we got back to our room all together, each group explained their flipchart. In one group had become clear that social impact need not always be great and compelling, but may consist of a single act of love for a fellow human being. (And if so, then millions of people billions moments of social impact along fortunate..) In another group emerged that – to be able to take care of your fellow man – especially should be good to yourself. It invited me to hear the beautiful song I love me Harrie Jekkers.



Discover so. Well, the four posters speak for themselves. What’s on it sometimes seems to be a description of what we wish, Amar is entirely based on true events. It is already there. How does that feel? That’s the power of Appreciative Inquiry. We are ready for the next step. The insight and confidence that give our discoveries, makes us ready for step 3 in our process – the second D Dream. Tuesday, February 21 we will go through that phase. (On March 7 we do design, and on March 21 Deliver …)


we see again our first sixteen participants? Have they all brought with a fellow human being? That would be a beautiful form of social impact. If we continue, we sit ip March 21, the fourth time in 128 people … Why not?


Increase social impact by examining the social impact to experience … you’ll also join on February 21? We’re going to meet again, so everyone will be made including to use Step 2 up. I think you already. Register via the link or go to the website of Social Impact Factory .

Curious about the art of Appreciative Inquiry? Then download my free book Inquiries Appreciative of the Child 3.0 – How to Meet, Share and CoCreate Tomorrows for Human Wholeness? www.appreciativeinquiries.eu . Sponsored by Society 3.0 Foundation.